Moving the goal posts for Wrexham Rugby Club

Project overview

Wrexham Rugby Football Club (Wrexham RFC), established in 1925, is a cornerstone of North Wales rugby, renowned for its rich history and community spirit. A founding member of the North Wales Rugby Union in 1931, the club has evolved from its early nomadic days to its current home at Bryn Estyn Lane, where it has been based since 1976. Wrexham RFC fields a diverse range of teams, including men’s, women’s, youth, and junior squads, reflecting its commitment to inclusivity and development at all levels.

The club’s dedication to nurturing talent is evident in its Advanced Pathway program, designed to transition players from junior to senior levels seamlessly. Wrexham RFC’s emphasis on community engagement, player development, and fostering a love for rugby underscores its status as a vital institution in Welsh rugby culture.

Scope

Visual Identity; Design; Brand Implementation

Sector

Sports and recreation

The brief

As the club approached its centenary, it commissioned JC Creative to design a brand identity kit that included a new logo to commemorate their 100 years of rugby heritage. The objective was to design a celebratory emblem that honoured tradition while presenting a modern, bold identity for the club’s centenary year.

The result

This identity pays tribute to the fierce spirit of Welsh rugby embodied by the white dragon at its heart. The twin croziers pay a subtle tribute to St. Asaph and Wrexham’s ecclesiastical roots whilst the contemporary shield structure, reflects strength, unity, and the form of two teams coming together for battle.

As part of the project, we developed a full suite of branded merchandise to support the centenary celebrations, including hats, bags, water bottles, and event signage. The goal was to create a cohesive visual identity that resonates both on and off the pitch.

We also created a campaign strapline that summarises the core message of the club ‘Live Brave” this is more than a motto, it’s a mindset. It captures the courage, resilience, and pride that defines Wrexham Rugby Club, both on and off the pitch. Whether you’re playing, supporting, or representing the club, it’s a call to stand tall, face challenges head-on, and give everything for your team and your town.

It was an honour to contribute to the club’s journey and help represent 100 years of passion, pride, and community.

Here’s to the next century of rugby in Wrexham!