Wallace Cameron is part of the Crest Medical Group, one of the UK’s leading providers of first aid, workplace safety and healthcare products, trusted by businesses across a wide range of industries.
As part of our ongoing partnership with Crest Medical, we were commissioned to deliver a comprehensive rebrand for Wallace Cameron, a member of the Crest Medical Group. The project encompassed a wide range of brand applications, including brand repositioning, a new website, a 124-page product catalogue, product label design, and social media campaign assets.
Brand Discovery; UX Discovery Workshop;
UI Design; Sales Support Materials
Heath & Safety
Our initial approach focused on enhancing the user experience through a dark theme, clean and journey led design, incorporating intuitive user interface elements, subtle animations, and compelling call-to-actions.
We carefully crafted the website with performance in mind, establishing a seamless user experience across all devices.
The rebrand has given Wallace Cameron a more modern, consistent and commercially focused identity that better reflects its position within the Crest Medical Group. By creating a cohesive visual system across digital and print, the brand is now able to communicate with greater clarity and confidence across every customer touchpoint.
From the new website and comprehensive product catalogue to packaging, labels and social media assets, every element was designed to work together as part of a scalable brand system. The result is a stronger, more recognisable brand that not only improves the customer experience but also provides a solid foundation for future growth, new product launches and continued marketing activity.
JC Creative were instrumental in designing our new website, marketing creatives, and company brochure. Their fresh, modern approach brought new life to our established brand while staying true to its identity. The results have been outstanding, helping to strengthen our brand presence and generate several valuable B2B leads.
We highly recommend JC Creative to any business looking for creative, professional, and results-driven design services.
Rachel Chorley | Head of Marketing | Crest Medical