Tintify was created by the people behind Window-Tint.co.uk and The Tint Academy. They have been in the window tinting industry for over 20 years, supplying and installing vehicle window tinting.
We were briefed to create a new brand, booking system and sales website for this new forward thinking company with ambitious plans to create and build a leading business solution for car window tinting companies.
Brand Discovery; UX Discovery Workshop;
UI Design; UX Design; Product Design;
Technology
The Tintify booking system allows businesses to offer a variety of services to their customers when they book online – window tinting, headlight tinting, sunstrips and chameleon tint. They can add any service they want and increase the value of their bookings.
Our first task was to create a distinctive brand identity. The client sought a modern yet timeless logo. In response to the brief, we developed a logomark that cleverly integrated the letter ‘T’ and signified abstract shapes of car windows to form a modern and powerful icon.
We then ran multiple UX workshops with Tintify’s team defining the foundations of an intuitive suite of user flows and journeys, addressing the most important fucntionality for both the sales website and the booking system.
From the workshops we then developed wireframes and functional requirements, then applied these to a structure and information architecture. We then built a prototype for the new booking system and implemented a flexible testing strategy – ensuring feedback fom a variety of users was captured in a consistent format.
Once the UX stage was complete we created a UI design layer that reflected Tintify’s new brand and complemented our UX design recommendations. The final output of design resulted in a modern, fresh feel with a clear visual language and clean custom assets helping to articulate product features.
A cohesive and visually striking brand identity, complemented by an intuitive booking system and sales website that successfully communicated the innovative offerings of Tintify’s customers.
We’re so grateful to Jake and his team for precisely and adeptly pinpointing the ideal brand identity.
We all felt they understood what we were trying to achieve and went above and beyond our expectations. Across the board, our whole team are genuinely thrilled with our amazing new product.
The standard of the work delivered is astounding and has taken our project to a whole new level.
Tom Smith | Sales Director | Tintify