Backing Scoliosis

Project overview

Scoliosis Support & Research is the only UK wide organisation providing support for people affected by scoliosis as well as funding innovative research into scoliosis and other spinal conditions. Scoliosis Support and Research is the new name for Scoliosis Association UK and British Scoliosis Research Foundation after the trustees of both boards agreed to merge the two charities

Scoliosis Support & Research commissioned us to support them and work alongside their marketing communications team to deliver the creative elements of the ambitious rebrand.

Scope

Brand Workshop; Visual Identity; Brand Guidelines;
Apparel Design; Event Design;

Sector

Charity

Objectives

In addition to the old name being difficult to understand, it no longer reflected their mission in its entirety. The visual identity of the brand was confusing and lacked creativity. The new name, brand and guidelines needed to reflect the future strategy and their focus on improving the lives of those affected by Scoliosis.

The result

The logo needed a simple expression to reinforce the powerful action statement of the name. We were also mindful that the logo mark needed to sit alongside the national charity name but also stand on it’s own to support various marketing channels. The logo mark is a visual representation of a twisted back bone – signifying the severity of the condition. This was important to retain a visual link to the foundations of the charity.

The colour palette references typical blues and greens used by medical institutions, which in combination with the logo acts as an industry signifier.

Extending the identity by creating set of a digital guidelines for their Marketing team, including social media profiles, branded apparel, key materials and pull up banners.