Project overview

Gasholders is a contemporary development of luxury apartments built within three refurbished Grade II-listed gasholder guide frames. Situated in the heart of London offering exceptional design and world class amenities.

Working in partnership with We-Do-Collaboration Ltd JC Creative was commissioned to reinvent Gasholder’s website in order to attract a more targeted clientele.


UX Research; UX/UI Design;
Prototyping; Design System;


Luxury property development

Discovery and research

The website needed to act as a sales platform for their outstanding penthouse property. They wanted to build on the existing branding and feature new functionalities which would help represent it’s exclusivity.

Prior to developing the visual aspects we carried out a light brand positioning exercise to clearly define Gasholders unique story, key messaging and tone of voice. This in turn was then rolled across a variety of user flows and wireframes in order for us to create a much improved user journey.

The result

The website was designed to work as an evolution from the previous. New functions were put in place to showcase the developments information, link to video tours and brochure downloads.

The design is simple with clean edges, high-quality photography and easy navigation, reflecting Gasholders ‘ exclusive developments and it’s high-spec penthouse.

It’s a pleasure to work with Jake, he is a fantastic digital designer who always creates solutions that go way beyond your expectations. He’s 100% professional, while being super-easy to work with. He is innovative and has incredible business acumen. He has a sharp eye for detail and gives great usability advice.

Dan Buttarazzi | Founder | We-Do-Collaboration Ltd