NEWS

Is it time to reconsider your website? Whether you have a clear vision of your business needs or are uncertain about how to begin, we understand that initiating a website project can appear overwhelming, regardless of your business’s scale or particular needs, but it doesn’t have to be.

Let us begin by examining the position of your business:

• You are in the startup phase and require a new website.
• You are an established business that has a new service or product requiring promotion through your website.
• You are looking to rebrand your business.
• You have concerns that your existing website isn’t engaging your current or potential customers or generating leads.

JC Creative has run many discovery workshops for businesses in a variety of sectors looking to transform their online presence. Our web design workshops provide an excellent platform for leveraging innovative thought processes to define complex design problems. These workshops facilitate face-to-face interactions with clients, fostering trust while providing valuable perspectives and guidance on a wide set of creative ideas and strategic solutions. The core focus lies in the user experience, how visitors view, interact with, and react to your website, which ultimately encourages them to engage and convert.

But what exactly does a web design workshop include? And where do you start?

The purpose of a web design workshop

A web design workshop involves any business or brand coming together to devise a plan for the development of their new website.

Regardless of your business, your website is often the first impression a potential customer has. Which means it’s vital your website incorporates your company brand, vision and provides an experience that makes them convert into a customer.

A web design workshop is a worthwhile investment and valuable allocation of your time and resources, ensuring that everyone in your business are aligned. 

During the workshop, our objective is to gain a comprehensive understanding of our clients’ businesses and their target audiences in order to develop a strategic design that aligns with their user’s and long-term business objectives. Additionally, we define the scope of work, conduct a thorough evaluation of all project components, and outline the required functionality.

The Goals of a Website Workshop

Websites can often be quite complex and require a variety of technical aspects, and not everyone within your business will possess the same level of understanding. Therefore, conducting a web design workshop and engaging in various website exercises helps all stakeholders understand how different components, ranging from design and content to functionality and user experience, play a pivotal role in shaping the overall success of your brands online presence. 

Other goals of running a successful website workshop include:

• Understanding and evaluating user pain points and requirements and gaining a thorough understanding of your target audience and their expectations from the website. 
• Identify the key performance indicators (KPIs) that will measure the effectiveness of the website. Set benchmarks and objectives for metrics including conversion rates, page views, and user engagement.
• Evaluate technical factors and elements of the website, such as site speed, mobile compatibility, and integration capabilities. This will help to ensure that the technical framework supports the desired user experience.
• Dig deep into Google Analytics to highlight current user behaviour and identify any issues.
• Lastly create a detailed action plan on all the above requirements.

Output of the website workshop 

After the workshop ends, our clients receive a detailed summary encompassing all the information discussed, including project objectives, and user requirements for the new website. This is an essential step to ensure that everyone is aligned. We will then collate this information to provide an accurate project scope, required investment and realistic timeline for building out the project.

How do I arrange a design workshop?

After reading this article, you should now have a good understanding as to why JC Creative would suggest a workshop for your new website project. Our website workshops are tailored to the needs of your company’s vision, and we are confident that you and your team will gain valuable insights that will benefit you not only throughout the duration of the project but also after the website is completed so that you can plan out and make informed decisions about the ongoing success of your website.

Need support to plan out your new website or to arrange a website discovery workshop? Don’t hesitate get in touch with us today at jake@jccreativesolutions.co.uk or call us on 07968 112871.